Harmonizing Brand and Sustainability

Aveeno's Retail Transformation Through Custom Wood Designs

Custom Wood Designs, sharing a mutual commitment to sustainability and natural balance, was the perfect partner for Aveeno in their retail display needs. Understanding Aveeno's vision, we crafted permanent display stands from sustainable materials, reflecting the brand's commitment to nature and balance.

These wooden shelf management displays and counter displays seamlessly integrated into Aveeno's retail presence. Each piece, made from sustainably sourced wood, not only added a warm, organic feel that resonated with Aveeno's identity but also reinforced the brand's eco-conscious message. The use of permanent displays, as opposed to disposable ones, emphasized Aveeno's commitment to reducing waste and embracing reusable solutions.

The collaboration between Aveeno and Custom Wood Designs is a testament to the synergy that can be created when two companies with shared values come together. Our ability to understand and echo Aveeno's vision in our bespoke designs, coupled with our mutual commitment to sustainability, resulted in a retail display solution that elevated Aveeno's brand presence while reinforcing their core principles.

Solving Retail Challenge

Solving Retail Challenge

Aveeno Permanent Point Of Sale Units

Custom Wood Designs takes pride in producing highly tailored free-standing floor displays for brands seeking to make a lasting impression. Recently, we created permanent Point of Sale (POS) units for a client, showcasing our unique ability to bring a brand's identity to life through our detailed craftsmanship.

The units were made from a combination of solid and veneered oak, highlighting our commitment to using high-quality, sustainable materials. We used a mixture of modern and traditional techniques - CNC engraving for precision shaping, and laser engraving for detailed logo work - to create displays that were not just functional, but works of art in their own right.

One of the key features of these units was the integration of the brand's logo and color elements. The logo was laser engraved on the unit, a subtle yet powerful brand reinforcement. Green color elements were incorporated into the design, aligning with the brand's identity.

The sides of the units were CNC engraved and shaped to reflect natural elements, in line with the brand's connection to nature. These features were further enhanced with additional nature-inspired elements that were mounted and engraved onto the units' sides.

A message slip was incorporated at the front of the display, allowing for easily changeable marketing messages or product information.

These free-standing floor displays serve as a perfect example of how Custom Wood Designs can seamlessly merge brand identity, functionality, and aesthetic appeal in a retail environment.

A Comprehensive Guide to Designing Perfect Shelf Management and Permanent Point of Sale Units

Mastering Retail Displays

Designing and planning the perfect Shelf Management Display and Permanent Point of Sale (POS) units requires careful consideration and strategic thinking. Here's a guide to help you through the process:

  • Understand Your Brand: Before you begin designing, you must have a clear understanding of your brand identity. This includes your logo, color palette, typography, and any other design elements that are representative of your brand. These will need to be incorporated into your display for brand consistency.
  • Know Your Products: It's crucial to understand the size, shape, and weight of your products. This will dictate the structural design of your display, including the dimensions, the number of shelves or compartments, and the strength of the materials used.
  • Consider Your Audience: Understanding who your customers are can guide the design process. What are they looking for in a shopping experience? What will attract their attention? What is likely to influence their buying decisions?
  • Identify Key Selling Points: What are the most compelling features or benefits of your products? These should be highlighted in the design of your display.
  • Maximize Visibility: Products should be easy to see and reach. High-demand items are often placed at eye-level, while lower-demand items may be positioned higher or lower.
  • Prioritize Flexibility: Trends and marketing strategies can change over time. Therefore, it's important to design a display that can adapt. Consider including features like removable shelves or a message slip for easily changeable marketing messages.
  • Embrace Sustainability: Using eco-friendly materials can resonate with today's conscious consumers and enhance your brand image.
  • Quality and Craftsmanship: Invest in high-quality materials and skilled craftsmanship. This will result in a durable, attractive display that reflects well on your brand and products.
  • Consider Professional Help: Companies like Custom Wood Designs can take all of the above into consideration and use their expertise to create displays that are tailored to your brand, products, and customers, enhancing the retail experience and boosting sales.

In the end, a well-designed and well-planned display will not only enhance your brand image but also help drive sales and customer loyalty.

How To Order

To place an order with Custom Wood Designs, simply follow these steps:

  1. Identify your needs: Before reaching out, be clear on what you require - from the type of product (e.g., shelf management display, permanent point of sale unit) to specific customization features.
  2. Contact Us: You can get in touch with us by sending an email to info@customwooddesigns.ie or by calling us directly at 01 2573871.
  3. Discuss your requirements: Our team of experts will be available to discuss your needs, offer suggestions, and answer any questions you may have.

We look forward to helping you create the perfect custom-branded products that align with your brand and meet your specific needs.

Give your brand the permanent spotlight it deserves with Custom Wood Designs' Point of Sale Units. Quality and sustainability that's impossible to ignore!

Optimizing Shelf Space: The Power of Custom Wood Designs in Retail Display Management

Custom Wood Designs' approach to Shelf Management Displays, as demonstrated in our work with Aveeno, creates a harmonious blend of functionality, aesthetic appeal, and brand enhancement.

For Aveeno, we crafted wooden shelf management displays and counter displays from solid and veneered oak, which added a warm, natural appeal to the retail environment. These displays not only echoed Aveeno's ethos of balance and wellness but also helped organize their products efficiently, increasing visibility and accessibility for shoppers.

Choosing Custom Wood Designs for shelf management and counter displays offers a number of advantages to retailers and brands:

  1. Tailored Design: Our displays are designed to reflect the brand's identity, ensuring a consistent and powerful brand message across all retail touchpoints. We incorporate elements such as logos and brand colors to create a display that resonates with your brand ethos.
  2. Enhanced Shopping Experience: Our custom displays add a unique, premium feel to the retail space. This not only attracts customer attention but also makes the shopping experience more enjoyable, encouraging repeat visits.
  3. Sustainability: Our commitment to using sustainable materials aligns with today's eco-conscious consumer mindset. A display made from sustainable materials sends a strong message about a brand's commitment to the environment.
  4. Quality and Durability: Our use of high-quality materials like solid and veneered oak ensures that our displays are durable and long-lasting, providing a cost-effective solution in the long run compared to less robust alternatives.
  5. Flexibility: Our displays are designed with flexibility in mind, allowing for easy updates of marketing messages or product information.

With Custom Wood Designs, retailers and brands can effectively manage their shelf space, create an engaging shopping environment, and ultimately, drive sales.

Feeding Brand Success: How Food Sector Brands Can Flourish with Custom Wood Designs' Expertise

Here are some examples of how brands in the food sector can benefit from Custom Wood Designs' services:

  1. Customized Product Displays: Just as we did for Keogh's Crisps, we can create customized product displays for your brand. For instance, a craft beer company could benefit from custom-made wooden beer crates that highlight their artisanal approach. A bakery might use custom wood displays to showcase their bread and pastries in a way that aligns with their rustic, home-baked brand image.
  2. Unique Exhibition Stands: If you're attending a trade show or food festival, we can design and build a unique, eye-catching exhibition stand that will make your brand stand out from the crowd. For example, a gourmet cheese brand might benefit from a custom wood stand with built-in coolers and display cases to keep their products at the perfect temperature.
  3. Branded Corporate Gifts: For companies looking to make a lasting impression on clients or employees, we offer branded corporate gifts. For instance, a coffee brand might order custom wood coffee mug holders with their logo engraved, a perfect thank-you gift for hardworking employees or a unique promotional item.
  4. Point of Sale (POS) Solutions: We can also create custom wood POS displays that are not only functional but also align with your brand image. For instance, a honey producer might benefit from a custom wood display that mimics a honeycomb structure, creating a visually appealing and on-brand point of sale.

At Custom Wood Designs, we are committed to providing solutions that not only meet our clients' needs but also contribute positively to their brand image and market presence. Our work with brands like Keogh's Crisps is a testament to our dedication to quality, innovation, and customer satisfaction.


Custom Wood: Your One-Stop Shop for Custom-Branded Products and Displays

  1. Boxes & Crates: Custom Wood offers a variety of boxes, crates, and baskets that can be customized to fit your unique needs. Whether you need a custom-branded bottle box for your wine or whiskey business, a durable crate for shipping and storage, or a wicker basket for a rustic touch, Custom Wood has you covered.
  2. Point of Sale: Custom Wood's point of sale products include branded table tops, wood menus, countertop display units, premium display units, and rustic freestanding displays. These products are designed to get your brand noticed and drive sales, with attractive and functional designs that encourage customer interaction.
  3. Signage: Custom Wood offers both large and small business signage, including business signs, parks and estates signs, and pavement signs. Our signs are designed to be durable and eye-catching, with custom branding options that allow you to showcase your brand's personality and style.
  4. Recreational: Custom Wood's recreational products include pavement signs, sign posts, and other outdoor signage that can be used to promote your business or event. These products are designed to be durable and weather-resistant, and can be customized to fit your unique needs.
  5. Trophies & Awards: Custom Wood offers a variety of trophies and awards for businesses, schools, and organizations. Our trophies and awards are designed to be high-quality and customizable, with a variety of materials and design options to fit your needs.
  6. Custom-branded Furniture: Custom Wood offers custom-branded furniture for both indoor and outdoor use. From tables and chairs to storage solutions and more, our team can help you create furniture that reflects your brand's unique style and personality.
  7. Wicker Baskets: Custom Wood offers a selection of wicker baskets that can be customized with your brand's logo or message. These baskets are perfect for gift baskets, retail displays, or any application where a rustic or natural look is desired.

Custom Wood is committed to providing exceptional customer service and support throughout the process of designing and producing your custom-branded products. Our team of experts is available to help you find the perfect products for your project, and we're always happy to answer any questions you may have.

Boxes Crates Baskets

Boxes Crates Baskets

Boxes Crates Baskets

Point of Sale

Point of Sale
Point of Sale



Trophies & Awards

Trophies & Awards
Custom Wood Designs Ireland Custom Awards Ireland Wooden Awards Sustainable awards Corporate Awards Ireland Bespoke Wooden Awards Ireland Laser engraved plaques Ireland Employee Awards Ireland  (10)
Retail & Expo

Retail & Expo

Retail & Expo



What We Do

We're a leading provider of custom-branded products for the hospitality industry in Ireland with over 1500 unique items from furniture to service & display. We specialize in creating high-quality, custom-branded products that leave a lasting impression with your customers. Our team of experts can help with almost any project, from small restaurants to large hotel chains.

In addition to our hospitality offerings, we also provide custom gifting solutions for corporate clients. Whether you're looking for a thank-you gift for hardworking employees, a promotional item for your brand, or a gift for a valued client. Our team will work with you to create unique, custom-branded gifts that fit your budget and meet your specific needs.

For retailers, we offer a range of displays that are designed to get your brand noticed and increase sales. Our displays are not only attractive, but also highly functional, encouraging interaction with your products and driving sales. We understand the competitive nature of the retail environment, which is why we take great care to create displays that are both eye-catching and effective.

Here at Custom Wood we're committed to providing exceptional customer service and support. We take pride in offering full-service hospitality, corporate gifting, and retail POS solutions that meet the unique needs of our customers. Our team of experts is available to help you find the perfect products for your project, and we're always happy to answer any questions you may have.

Whether you're a small business or a large corporation, we're here to help. Feel free to drop us a line to find out more about our custom-branded products for the hospitality industry, custom gifting solutions for corporate clients, and retail displays that get your brand noticed.

We Care

We Care

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