In today's competitive hospitality industry, attracting walking traffic to your establishment can make a significant difference in its success. One powerful way to captivate passersby and entice them to step inside is by creating an inviting and appealing outdoor space. In this blog, Custom Wood Designs will share valuable insights and practical tips on how to plan the best outdoor space for your restaurant, hotel, or bar. Let's dive in!
- Understand Your Brand and Target Audience: For a casual beachside restaurant, consider incorporating vibrant colors, comfortable lounge chairs, and umbrellas to create a relaxed and laid-back atmosphere that appeals to tourists and beachgoers.
Example: The Beach Bistro embraces its coastal location by setting up a beachfront outdoor space with comfortable chairs, beach umbrellas, and a tiki bar, creating a tropical getaway vibe that attracts tourists and locals alike.
- Optimize the Layout: Design your outdoor space to maximize its functionality and create an enjoyable experience for your guests. Consider the flow of movement, the spacing between tables, and the integration of focal points.
Example: The Courtyard Brasserie strategically arranges their tables to create intimate dining areas while leaving enough room for servers to navigate smoothly. They also include a central fountain as a captivating focal point, enhancing the overall ambiance.
- Choose High-Quality Outdoor Furniture: Invest in high-quality outdoor furniture that can withstand various weather conditions and maintain its aesthetics. Opt for materials such as teak, aluminum, or weather-resistant wicker.
Example: The Terrace Grill selects teak dining sets with plush cushions and sturdy umbrellas to provide guests with a comfortable and elegant outdoor dining experience that matches their upscale brand.
- Embrace Comfort and Coziness: Create an inviting and cozy atmosphere by incorporating elements that prioritize comfort. Use plush cushions, ergonomic seating options, and soft lighting to encourage relaxation and extended stays.
Example: The Fireside Lounge creates a cozy outdoor space by arranging deep-seated lounge chairs around a central fire pit. Guests can relax, enjoy the warmth, and unwind while sipping on cocktails.
- Incorporate Greenery and Landscaping: Integrate greenery and landscaping elements to enhance the beauty and ambiance of your outdoor space. Use potted plants, vertical gardens, or hanging baskets to add a touch of nature.
Example: The Garden Terrace incorporates blooming flower beds, hanging baskets of vibrant flowers, and tall potted plants to create a lush and inviting garden oasis, perfect for an outdoor brunch or afternoon tea.
- Lighting Magic: Strategic lighting can transform your outdoor space into an enchanting setting. Incorporate a mix of ambient, accent, and task lighting to create different moods and highlight focal points.
Example: The Moonlight Lounge features soft string lights suspended above a cozy outdoor seating area. The warm and inviting glow of the lights adds a touch of magic to the space, creating a romantic atmosphere.
- Engage the Senses: Appeal to all the senses by creating a multisensory experience. Play soft background music, introduce subtle scents, and incorporate water features to provide a calming and immersive ambiance.
Example: The Rooftop Bar combines soothing jazz music, aromatic herb gardens surrounding the seating area, and a small waterfall feature, creating a sensory-rich environment that elevates the guest experience.
- Consider Weather Protection: Ensure year-round usability by incorporating weather protection options for your outdoor space. Install retractable awnings, umbrellas, or pergolas to shield guests from sun or rain, allowing you to accommodate customers in various weather conditions.