
Countertop Displays
Countertop Displays – Wooden Branded CDUs for Retail & Hospitality
Discover our premium range of wooden countertop display units (CDUs) – handcrafted solutions designed to showcase your products in style. Built from sustainably sourced wood, these branded counter displays combine durability, eco-friendly materials, and elegant design to help your brand stand out at the point of sale.
Perfect for retail stores, cafés, hotels, and promotional activations, our countertop displays maximise visibility in high-traffic areas and encourage impulse purchases. From cosmetics and food items to brochures and branded merchandise, every CDU is created to highlight your products while saving valuable counter space.
At Custom Wood Designs, we specialise in bespoke countertop displays that can be tailored to your needs – with engraved or UV-printed logos, RAL colour finishes, and flexible tier options. Whether you need a single-tier, multi-tier, or rotating display unit, our wooden CDUs deliver a professional, branded look that boosts sales and reinforces your sustainability goals.
📩 Order online or contact us at info@customwooddesigns.ie for custom designs, bulk orders, or trade pricing.



Talk about your brand
Q1: What is a countertop display unit (CDU)?
A countertop display unit is a compact stand designed to sit on a counter, till point, or bar to showcase small products and encourage impulse purchases.
Q2: What are wooden countertop displays used for?
They’re perfect for displaying cosmetics, confectionery, brochures, drinks, branded merchandise, and point-of-sale items in retail or hospitality settings.
Q3: Why choose wooden displays over cardboard or plastic?
Wooden displays are more durable, eco-friendly, and provide a premium, professional look that enhances your brand image.
Q4: Are these displays reusable?
Yes, unlike disposable displays, our wooden CDUs are designed for long-term use and can be refreshed with new branding or finishes.
Q5: Do you offer standard sizes or only custom builds?
We stock popular sizes but also manufacture bespoke displays tailored to your exact product dimensions.
🔹 Branding & Logo Files
Q6: Can I add my logo to a countertop display?
Yes. We offer laser engraving, UV printing, and colour finishes to feature your logo prominently.
Q7: What file formats do you accept for logo submission?
We recommend vector files (AI, EPS, PDF) for the best print quality. High-resolution PNG or JPG may be accepted but may limit detail.
Q8: Will I get a preview before production?
Yes. We always send a digital file preview for approval before making your display.
Q9: Can I submit multiple design options?
Yes. Send us your preferred logos, colours, or layouts, and we’ll create preview files for you to choose from.
Q10: Do you colour-match logos?
Yes, we can match RAL and Pantone colours for consistent brand presentation.
🔹 Customisation & Design
Q11: What types of countertop displays do you offer?
Single-tier, multi-tier, brochure holders, rotating displays, angled stands, and bespoke designs.
Q12: Can you create rotating countertop displays?
Yes. Rotating CDUs are available to maximise visibility in smaller spaces.
Q13: Do you make brochure or leaflet holders?
Yes, we design wooden brochure holders and literature stands for counters.
Q14: Can the displays be stained or painted?
Yes. Choose from natural wood, stained finishes, or painted RAL colours.
Q15: Do you offer eco-friendly finishes?
Yes. We use water-based lacquers and sustainably sourced wood.
🔹 Ordering Process
Q16: How do I place an order?
You can order directly online or email info@customwooddesigns.ie for custom projects.
Q17: Do you have a minimum order quantity?
Yes, minimums apply depending on the style – usually from 10 units upwards.
Q18: How long does production take?
Standard lead times are 3–5 weeks depending on customisation.
Q19: Can I rush an order?
Yes, we sometimes offer express production – contact us for availability.
Q20: Do you require a deposit?
Yes, we typically require 50% upfront, with the balance before delivery.
🔹 Shipping & Delivery
Q21: Do you ship outside Ireland?
Yes. We ship across Ireland, the UK, Europe, and worldwide on request.
Q22: How are the displays packaged?
Displays are securely packaged in protective cartons or crates to prevent damage.
Q23: Can you deliver directly to multiple store locations?
Yes, we can arrange split deliveries to your branches or retail outlets.
Q24: Do you offer pallet shipping for bulk orders?
Yes, we ship bulk orders via pallet for efficiency.
Q25: Are displays delivered assembled?
Most are delivered assembled, but flat-pack options are available for large shipments.
🔹 Sustainability & Materials
Q26: What type of wood do you use?
We use FSC-certified birch ply, oak, and beech, depending on the project.
Q27: Are your displays eco-friendly?
Yes, our displays are sustainable, recyclable, and made from responsibly sourced timber.
Q28: Do you comply with EU regulations?
Yes, our wood meets EUDR (Deforestation Regulation) and EU sustainability standards.
Q29: Can I request a CO₂ footprint certificate?
Yes, we can provide sustainability documentation on request.
Q30: Do wooden displays last longer than cardboard?
Yes. Wooden CDUs can last for years, whereas cardboard is single-use.
🔹 Retail & Hospitality Uses
Q31: Are countertop displays good for cafés?
Yes, they’re ideal for showcasing snacks, menus, or branded merchandise at checkouts.
Q32: Do hotels use countertop displays?
Yes, hotels often use them for brochures, keycards, or branded amenities.
Q33: Can I use them at trade shows?
Absolutely. Wooden CDUs give a professional, premium look at exhibitions.
Q34: Are they suitable for cosmetics?
Yes, we design multi-tier and rotating CDUs specifically for cosmetics.
Q35: Can they hold heavy products?
Yes. Wooden displays are strong enough for bottles, jars, or packaged foods.
🔹 Custom Branding Support
Q36: Can I get a sample before bulk production?
Yes, we offer prototype samples before large orders.
Q37: Will I see a branded mock-up before production?
Yes, we provide digital preview files to confirm design, colour, and layout.
Q38: Do you offer file correction if my logo isn’t vector?
Yes, our team can redraw or convert your logo to vector for best results.
Q39: Can I include QR codes or NFC chips on displays?
Yes, we can embed QR/NFC into the design for interactive branding.
Q40: Who can I contact for design assistance?
Email us at info@customwooddesigns.ie – our design team will guide you through file submissions, previews, and branding options.